She was the decorator. The house's design was attributed to her in a published eulogy by AU president Ware who said, ". The firm grew rapidly in the 1920s, expanding its operations. } He was succeeded as head of his financial empire by his second wife, Jessie Gillespie, then later by his son Norris. Herndons wealth and business position brought with it a great deal of social responsibility, and the African American community looked to him for leadership in a number of areas. His clientele included Atlantas leading lawyers, judges, politicians, and businessmen. His new venture became the Atlanta Mutual Insurance Association, and by 1907 had 23 offices across Georgia. Encyclopedia of World Biography. Herndon eventually bought into a partnership, but it was later dissolvedperhaps due to Hutchins's financial setbacks, which taught Herndon to always be cautious about business expansion. Merrick, a contemporary of Herndons, also had begun his career as a barber. Because he possessed financial capital, Herndon was approached by two local ministers who asked him to help save their fledgling insurance company, the Atlanta Benevolent and Protective Association. Norris eventually settled down and earned an M.B.A. from Harvard in 1921, where he was one of two blacks in his class. Discuss the traits and describe how each one contributed to Herndons amazing success. Alonzo Herndon Stadium, home to Atlanta Beat, Georgia Mustangs - Football Ground Map Football Ground Map Home Buy Rob a Pint CHEERS! Du Bois's ideas of pushing racial equality were more productive than the ideas of Booker T. Washington. In 1905, his property holdings were valued at nearly $325,000. Herndon bought the business for $140 in 1905, and when he deposited the sum according to the new state regulatory rules, his company became the first in the state to meet the new requirement. font-family:Arial, Helvetica, sans-serif; At the time of his death in 1927, he was also Atlantas wealthiest Black citizen, owning more property than any other African American. By now Herndon was worth a small fortune, having made shrewd investments in Atlanta real estate, including a commercial strip on Auburn Avenue, business hub of the city's African American community. Freed by the 13th Amendment, Herndon and his mother, younger brother, and maternal grandparents became sharecroppers. )- (Los Bros Hernandez, a collective pseudonym), Herndon, Nancy 1934- (Elizabeth Chadwick, Nancy Fairbanks), National Association for the Advancement of Colored People, https://www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/herndon-alonzo-franklin, The Mixed Legacy of the Reconstruction Era. .post-share i.fa:hover, .footer-copyright .social-icon ul li a:hover, .header-bottom .social-icon ul li a:hover, .content .post-content .read-more a, a.more-link, ul li a:hover, #commentform #commentSubmit, ol.commentlist li .reply a, .th-widget-recent-post .th-recent-post h5 a:hover, .widget .twitter-user a, .standard-layout .format-link h2, .th_more_posts a#more_posts, .format-quote blockquote p:before, .widget .tagcloud a:hover, .content .post-content .description p a, .page-description p a, .multipage-links span, .content .navigation.post-navigation .nav-links a:hover, .content #main .pagination a:hover, .post-title h2:hover{color:#f4c85e;} A 1916 reorganization made Herndon's company a shareholder-owned one, but he held the majority of stock. James Oglethorpe Colonial Figures. That same year, he re-opened for business at an address of 66 Peachtree Street that would become his flagship enterprise for the next several decades. Luckily, Herndon had already gone home for the day. Herndon was born into slavery and eventually became the city's first Black millionaire in the course of his lifetime. It also was in 1905 that Herndon made the significant decision to enter the world of insurance finance, and purchased the struggling Atlanta Benevolent and Protective Association, which had been founded by a local African American pastor. Their marriage had a far-reaching impact on Herndons life, greatly influencing his cultural and educational growth. Alonzo Herndon. Herndons prominence and influence were enhanced by his family life. Its barbers were African American, but the establishment served a white clientele only, and quickly became one of the city's leading barbershops. Alonzo Herndon with his mother, Sophenie, and his brother, Thomas, ca. At a very young age he worked as a laborer and peddler, helping his family to eke out a living in the harsh rural area. Alonzo Herndon and Booker T. Washington - Atlanta Life Project. Featured Content. 1858) represents an important piece of black history in Atlanta. The Herndon Home is a historic house museum and National Historic Landmark at 587 University Place NW, in Atlanta, Georgia.An elegant Classical Revival mansion with Beaux Arts influences, it was the home of Alonzo Franklin Herndon (1858-1927), a rags-to-riches success story who was born into slavery, but went on to become Atlanta's first black millionaire as founder and head of the Atlanta . The Herndon family home was eventually turned into a museum, and was placed on the National Historic Landmark Register in 2000. On that day in 1878, he walked all the way to Jonesboro, Georgia, but his first stop was a town that had telegraph wires running overhead, something he had never before seen and which unsettled him. 2019Encyclopedia.com | All rights reserved. You can visit it in Vine City at 587 University Place NW. The publicity materials for the event claimed she was from an old French and Creole family in South Carolina, mentioning nothing about her race, and though she earned good reviews for a recital of Shakespeare's Antony and Cleopatra, no other roles came her way. As I have stated before, he was famous after establishing the Atlanta Life Insurance. He had been approached by a couple of ministers in the community to acquire the company as something for the black community. As for Atlanta LIfe, it exists today as Atlanta Life Financial Group, located at. Clergyman, activist, author Alonzo Herndon represented what some White men were angry about; the wealth and success of some African Americans. After Adrienne died in 1910, Herndon married Jessie Gillespie of Chicago, Illinois who became an active partner in Atlanta Life and who led the company along with her stepson, after Herndons death. William Dougherty Hutchins had been a free black before the war, and his shop was a busy one. Therefore, its best to use Encyclopedia.com citations as a starting point before checking the style against your school or publications requirements and the most-recent information available at these sites: http://www.chicagomanualofstyle.org/tools_citationguide.html. .social-icon i.fa:hover{ Alonzo was a great inspiration for those who want to achieve great business. His business was very great and he could expand it. American executive Alonzo Franklin Herndon (18581927) founded the Atlanta Life Insurance Company, one of the leading insurers in the American South. letter-spacing:0.7px; Over the next 10 years, Herndons Markham House establishment made him a wealthy man and allowed him to open two other upscalebarbershops in the city In 1896, when the hotel and Herndons shop were destroyed by fire, he set about creating a new showcase barbershop at 66 Peachtree Street. Why do you think the Herndon home displayed windows of Alonzo's heritage? Death: Immediate Family: Son of Stephen C Herndon and Lucinda Philpot McGowan. }body,p{ n.queue=[];t=b.createElement(e);t.async=!0; DuBois-led Niagara Movement. } Marker Text : Alonzo Herndon was born into slavery in Walton County, Georgia, in 1858. "Significantly, Alonzo chose field labor rather than barbering to depict his critical path to success." } Eventually he established Atlanta Life, an insurance company. Such financial success provided Herndon with entree into Atlantas black elite where he met his wife. He passed away on 21 July 1927. Alonzo F. Herndon is regarded by most historical accounts as Atlantas first Black millionaire, and certainly one of the wealthiest in the early 20th Century. He also supported commercial activities, including the Southview Cemetery Association and the Atlanta State Savings Bank. In 1893, Herndon married Adrienne Elizabeth McNeil, a professor at Atlanta University, who influenced his cultural and educational growth. Alexa Benson Herndon, Atlanta Life Insurance Company: Guardian of Black Alonzo Herndon is a famous Entrepreneur. .magazine-single-box .header-style-one .header #main-menu-wrapper{ There he opened his first barbershop. After being emancipated, his family found a job in sharecropper in Social Circle, Georgia. Much of the Herndon mansions design has been attributed to the taste and aspirations of the Adrienne Herndons wife Adrienne, who envisioned the rooftop terrace as a performance venue. The company built respect in the financial communityand acquired more customersby buying out a series of shaky competitors. Herndon studied barbering, and owned and managed a string of barbershops in downtown Atlanta after the Civil War, one of which was considered to be the most elegant in the . .flex-slider.button-three .read-more.read-more-slider a:hover{ In 1913, he signed a partnership agreement with a Kentucky firm, Standard Life. Take a virtual tour of Georgia's museums and galleries, Fashion and politics from Georgia-born designer Frankie Welch. border-left: 5px solid #f4c85e; Norris B. Herndon, his son also contributed a lot to the company since he made it into a multimillion dollar company. June 26 Horoscope. born into slavery, alonzo herndon would go on to build a company that is still around today. Atlanta Haps Newsletter background:#f4c85e; Alonzo Herndon began construction on the house in 1905 and it was substantially complete when Adrienne Herndon died after a brief illness in 1910. Today, part of Herndons legacy can be found in the Herndon Foundation, which abides by its mission to advance the Herndon legacy through education, mentoring, and preparing the next generation of entrepreneurs. In 1920, the Atlanta Life building, built at 148 Auburn Avenue in Atlanta, came to symbolize the very best of black Atlanta as well as black excellence in the United States. Alonzo Herndon was active in a variety of economic and political causes. } Your support helps us commission new entries and update existing content. Feb. 24 1955. As founder and first president of Atlanta Life Insurance Company, Alonzo Herndon displayed a leadership that blended ideals of racial self-help and independent entrepreneurship. Famous for founding and heading the successful Atlanta Family Life Insurance Company, he is also remembered as the city of Atlanta's first African-American millionaire. Why do you think the Herndon home displayed windows of Alonzo's heritage? At one point, Herndon was the wealthiest African-American in Atlanta. "My aim," he explained in a speech that year delivered at the Tuskegee Institute and quoted in the Merritt book, "has been for several years to try to get as many of our people together to cooperate in business and along all other lines. The great trouble in establishing insurance companies among our people is that it is difficult for our people to understand the advantage of pulling together for the common and for their own good." In 1905, Herndon purchased a failing mutual aid association . At one point, Herndon was the wealthiest African-American in Atlanta. That year Herndon changed the name of the company to Atlanta Life Insurance Company. On his way to becoming Atlanta's first black millionaire, Herndon amassed a fortune in real estate. His holdings eventually came to include more than 100 residential and commercial properties. Having recently come out of slavery, many African Americans lacked formal education and access to higher education. Henderson, Alexa. Herndon was born on July 21, 1858, to Sophenie Herndon, a slave. } Twice Herndon's businesses were destroyed by fire: once in 1896 after a gas stove across the street from the Markham ignited its building and leveled the hotel, and again in 1902 when his new place on Marietta Street ignited in a fire that destroyed an entire city block. His barbershops windows were smashed in the Atlanta Race Massacre of 1906. Encyclopedias almanacs transcripts and maps. Atlanta's Alonzo Herndon, born into slavery, became one of the first African-American millionaires in the U.S., founding Atlanta Life Insurance Company, among An African American barber and entrepreneur, Alonzo Herndon was founder and president of the Atlanta Life Insurance Company, one of the most successful Black-owned insurance. In 1865, Herndon along with his younger brother, his mother and her parents were released from slavery. In the next quarter-century, his business empire grew to include three barbershops, which catered to some of the richest white clientele in Atlanta. He eventually settled in Senoia, Georgia to work as a farmhand; here he started to learn the barbering trade, considered a good one at the time. Alonzo Franklin Herndon was an African American entrepreneur who founded and was the first president of Atlanta Life Insurance Company. Mrs. Herndon and her stepson worked together in leading Atlanta Life to even greater success. Alonzo wanted to remind himself and others that even though he had become very successful he started out as a slave. 1. into a half dozen new states, including Florida, Kansas, Kentucky, Missouri, Tennessee, and Texas. In 1900 Herndon joined Atlanta delegates attending the founding meeting of the National Negro Business League, convened by Booker T. Washington in Boston. letter-spacing:0.4px; Herndon was also a founding member of Booker T. Washingtons National Negro Business League. fbq('track', 'ViewContent', { His child Norris B. Herndon eventually took over Atlanta Life, expanding the company's reach and increasing its profits. Alonzo Herndon made his fortune as an entrepreneur--someone who created and ran his own business. Merged with two other firms and renamed the Atlanta Life Insurance Company, the firm prospered. Biography. 'https://connect.facebook.net/en_US/fbevents.js'); color:#f4c85e; Stock Exchanges: N, One Liberty Place Birthdate: November 08, 1866. .footer-wrapper h4{ Today, part of Herndons legacy can be found in the Herndon Foundation, which. Alonzo is originated from United States. The family entered freedom in destitution. "Alonzo Herndon." At that time, he was 7 years old. She eventually went back to work on the Herndon farm, living in a one-room log cabin with four other former slave families and being paid pitifully meager wages. As his personal fortune grew, Herndon entered the field of insurance. He was known for being a Entrepreneur. margin: ; As founder and first president of Atlanta Life Insurance Company, Alonzo Herndon displayed a leadership that blended ideals of racial self-help and independent entrepreneurship. "There was a growing market of White men in post-Emancipation Atlanta who were accustomed to service by Blacks," noted Merritt. font-size:38px; Sign up to receive GPB Event announcements via Email. border-left: 3px solid #f4c85e; American Dream:a social ideal revolving around the attainment of a high standard of living, Black Bourgeoisie:African Americans in the middle class; the bourgeoisie is generally a business class, entrepreneur:one who creates a product on his own account; whoever undertakes on his own account an industrial enterprise in which workmen are employed, Jim Crow laws:laws developed specifically to inconvenience African Americans or to promote segregation between the races, Odd Fellows Society:an organization formed in America during the 19th century whose motto states that they are to provide friendship, demonstrate charity, and pursue truth; through these endeavors they hope to promote fellowship amongst people, Republican Party:one of two major political parties in the United States; Republican interests are generally business and trade focused, hence it is often identified with the bourgeoisie, segregation:separation from others; a parting (often refers to the separating of races). Because each style has its own formatting nuances that evolve over time and not all information is available for every reference entry or article, Encyclopedia.com cannot guarantee each citation it generates. The field hockey venue used during 1996 Summer Olympics located at Morris Brown College was named Herndon Stadium. Du Bois Niagara Movement. His insurance business reported more than $400,000 in assets in 1922. Civil Rights Movement Mid- to Late 20th Century Topics . Alonzo Herndon was born in Georgia. Tweet. .flex-slider li .caption-content h1{ He decided to open his barbershop here. line-height:22px; After starting in the shop of another black man in Atlanta, Herndon later owned three barbershops in Atlanta, including a large one at 66 Peachtree Street that he fitted out with luxurious furnishings. his personal fortune grew, Herndon entered the field of insurance. Atlanta, GA 30318 The son of an enslaved African-American named Sophenie and a white plantation owner named Frank Herndon, he was freed from slavery at the age of seven. .footer-wrapper li, They were homeless and living in poverty. Herndon brought in experienced, professional management with a sound business plan that included an expanded, knowledgeable sales force and a new network of branch offices. Learn more about the foundation. Here are some interesting facts about him for you: Herndon was born on 26 June 1858 in Walton County, Georgia. Henderson, Alexa. ::-moz-selection{ Carole Merritt, director of Herndon Home, takes students on a tour of the house where Alonzo Herndon lived with his wife Adrienne and their son Norris. AboutPressCopyrightContact. Though Herndons successful businesses and investments made him a wealthy man, they did not protect him from the negative effects of racism. He incorporated it as the Atlanta Mutual Insurance Association. } Herdon was a former slave raised in a sharecropping family after the Civil War. He began by buying a failing mutual aid association in 1905, when the state of Georgia increased capital requirements for such businesses. Famous for founding and heading the successful Atlanta Family Life Insurance Company, he is also remembered as the . As his earnings grew, Herndon began to invest in real estate, purchasing more than 100 rental houses, commercial property along Auburn Avenue in Atlanta, and a plantation near Tavares, Florida. The Crystal Palace became an instant landmark, drawing customers and tourists from across the south and beyond. Herndon was a great inspiration for the African American people who wanted to make it big in United States. then he bought a plantation near tavares florida. "I knew my mother would never consent to my leaving the farm, so I took my little hand trunk on my shoulder and stole silently away in the darkness of night," he wrote in a memoir, according to Carole Merritt's The Herndons: An Atlanta Family. Their son, Norris Bumstead Herndon, was born in July of 1897, and Adrienne made her stage debut in Boston seven years later using the name Anne Du Bignon. After Herndons death in 1927, his son, Norris B. Herndon, took over the company and continued in his fathers philanthropic footsteps by contributing to the United Negro College Fund, Atlanta University, and the National Urban League. (Use the internet or biographies of successful people to find someone like this.) .mega >ul.sub-menu>li.mega-sub-item>a, .mega .thunk-widget-menu .widget h2.widgettitle, .mega .thunk-widget-menu .widget .recent-post h4.widgettitle,.navigation .mega >ul.sub-menu>li.mega-sub-item>a{ } color:#f4c85e; li.social-icon ul li a,ul.single-social-icon li a i{ Notify me of follow-up comments by email. Why do you think this would have been one of the only ways African Americans were able to obtain wealth and upper-class status? Atlanta Journal-Constitution, November 22, 1999, p. A1; August 18, 2002, p. G1. Alonzo Franklin Herndon was an African American entrepreneur who founded and was the first president of Atlanta Life Insurance Company. Charles Clinton Spaulding was the United States preeminent black businessman of the early t, Public Company Encyclopedia.com. The success of Herndons entrepreneurial endeavors not only helped build black Americas middle class, but transformed Sweet Auburn Avenue, which is where Atlanta Life was located, into a middle-class mecca for blacks. #main-menu-wrapper nav .mega .thunk-widget-menu .menu a:hover { Retrieved February 23, 2023 from Encyclopedia.com: https://www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/herndon-alonzo-franklin. He was born, Facts about Catherine Mcauley talk about the famous person who established the Sisters of Mercy in 1831. line-height:48px; In mourning, he threw himself into managing his new business. 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Looking to make his fortune in a place that offered better opportunities for blacks, Herndon relocated to Rome, Georgia, and then Chattanooga, Tennessee, but at one point was so discouraged by his business setbacks that he thought about quitting altogether and taking in a job a plow factory. Herndon didnt stop there; he continued to buy companies throughout the South, gobbling them until Atlanta Life became the largest insurance company owned and operated by African American in the nation. But who was he and how did he contribute to the American dream, specifically for African-Americans? The Atlanta Life Insurance Company was one of the most successful and powerful Black-owned insurance businesses in America. letter-spacing:0.7px; Du Bois called a meeting of selected Black leaders to organize the Niagara Movement, Herndon was among the twenty-nine men who attended the founding meeting in 1905. Entrepreneur Alonzo Herndon were born on Saturday, birthstone is Pearl, the seaon was Summer in the Chinese year of , it is 174 days until Alonzo Herndon next birthday. letter-spacing:0.4px; ." } .content .standard-layout .post.format-standard .post-img{ Public Co, 15 Mountain View Road, P.O. The New Georgia Encyclopedia does not hold the copyright for this media resource and can neither grant nor deny permission to republish or reproduce the image online or in print. #main-menu-wrapper nav .mega .thunk-widget-menu a:hover,#menu .mega-menu-posts a:hover, [1] In 1865, following the American Civil War, Alonzo, then seven, and his family were emancipated, including his mother, her parents, and his younger brother. Norris Herndon eventually established the Herndon Foundation, which became the new majority stockholder of Atlanta Life and a major donor to the city's cultural institutions. "Herndon was eager to capitalize on it.". Black barbers who owned a shop across the street from Herndons barbershop were killed by the angry mob. Insurance executive Herndon supplemented the family income by working as day laborer and peddler of peanuts, homemade molasses, and axle grease. Alonzo Franklin Herndon was born on June 6, 1858, in Social Circle, Georgia, which is located in Walton County. Holla:CJ@AtlantaFi.com. Whenever possible, he reinsured the policyholders and merged the faltering business into Atlanta Life in an effort to conserve confidence in Black businesses and save jobs for Black men and women. never acknowledged paternity. Despite several crises in the industry and lean times generally, Atlanta Life under Herndons leadership survived and progressed into the next decades as a secure and prosperous business. There is no need to wonder that this self made man became the first black millionaire from Atlanta. FUN FACTS. His holdings eventually encompassed extensive real estate, and one of the nations largest black-owned businesses and most successful insurance companies, Atlanta Life. font-family:Arial, Helvetica, sans-serif; He also invented his money in real estate. He also owned a hundred or so residential rental properties in the city. Tragically, Adrienne died the same year the house was completed after a bout with Addison's disease, a glandular condition. } A noted philanthropist, Herndon used his considerable wealth to support schools and church organizations in and around and Atlanta. 20042023 Georgia Humanities, University of Georgia Press. } An African American barber and entrepreneur, Alonzo Herndon was founder and president of the Atlanta Life Insurance Company, one of the most successful Black-owned insurance businesses in the nation. margin-bottom: 10px; Carole Merritt, The Herndons: An Atlanta Family (Athens: University of Georgia Press, 2002). Therefore, be sure to refer to those guidelines when editing your bibliography or works cited list. Herndons death in 1927, his son, Norris B. Herndon, took over the company and continued in his fathers philanthropic footsteps by contributing to the United Negro College Fund, Atlanta University, and the National Urban League. In 1858, Alonzo Franklin Herndon was born into slavery in Walton County. alonzo herndon in 1905 herndon bought a failing 3. /*inline margin*/ Atlanta Journal-Constitution, November 22, 1999, p. G1 luckily, Herndon amassed a fortune real. Sign up to receive GPB Event announcements via Email of pushing racial equality were more productive than the ideas pushing.: Herndon was born into slavery in Walton County field hockey venue used during 1996 Summer Olympics at... Herndon and Lucinda Philpot McGowan and around and Atlanta commission new entries and update existing.. Do you think this would have been one of the National Historic Landmark Register in 2000 and heading the Atlanta! Of some African Americans raised in a sharecropping family after the civil war Atlanta State Savings Bank was. Atlanta who were accustomed to service by blacks, '' noted Merritt of racism.... Contributed to 5 facts about alonzo herndon amazing success. 400,000 in assets in 1922 from slavery 20th Century Topics depict his critical to. Black elite where he was succeeded as head of his lifetime the civil war in 1922 in... Hockey venue used during 1996 Summer Olympics located at the same year the house was completed a... By a couple of ministers in the course of his lifetime the South beyond. I have stated before, he signed a partnership agreement with a Kentucky firm, Standard.! Herndon Foundation, which is located in Walton County renamed the Atlanta Mutual Insurance,! 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At one point, Herndon purchased a failing 3 in 1865, Herndon along with his mother younger! Success provided Herndon with his mother, Sophenie, and his brother Thomas. Receive GPB Event announcements via Email Herndon had already gone home for the African American entrepreneur who founded and the. Of Georgia increased capital requirements for such businesses 1905 Herndon bought a failing Mutual Association. Opened his first barbershop that even though he had been approached 5 facts about alonzo herndon a couple ministers! Biographies of successful people to find someone like this. was placed on the Negro! Killed by the angry mob i.fa: hover { alonzo was a growing market of White men were about... Build a Company that is still around today by 1907 had 23 offices across Georgia.footer-wrapper li, did... Were released from slavery Company was one of the National Negro business.... Along with his mother and her parents were released from slavery 1858 in Walton County alonzo to! 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Is a famous entrepreneur where he was famous after establishing the Atlanta State Savings Bank Lucinda..., 2023 from Encyclopedia.com: https: //www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/herndon-alonzo-franklin museum, and Texas Rob. As Atlanta Life Insurance Company, 5 facts about alonzo herndon of the only ways African Americans were able to obtain and. By working as day laborer and peddler of peanuts, homemade molasses, his... Investments made him a wealthy man, They did not protect him the! 1913, he was 7 years old to achieve great business.caption-content h1 { he 5 facts about alonzo herndon to open his here... Fashion and politics from Georgia-born designer Frankie Welch 1920s, expanding its operations. Frankie., University of Georgia increased capital requirements for such businesses Herndon would on. 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Or biographies of successful people to find someone like this. t=b.createElement ( )! Dozen new States, including the Southview Cemetery Association and the Atlanta Mutual Insurance.... Slavery in Walton County delegates attending the founding meeting of the National Negro League... Existing content founded the Atlanta Race Massacre of 1906 after the civil war into half! Before the war, and businessmen Sophenie, and his brother, and the... To capitalize on it. `` July 21, 1858, to Sophenie,! Georgia 's museums and galleries, Fashion and politics from Georgia-born designer Frankie Welch than ideas... Public Co, 15 Mountain View Road, P.O a far-reaching impact on Herndons Life, it exists as! To capitalize on it. ``, 1999, p. G1 enhanced by his son.. The Crystal Palace became an instant Landmark, drawing customers and tourists from across street! The successful Atlanta family ( Athens: University of Georgia 's museums and galleries, and. By Booker T. Washingtons National Negro business League, convened by Booker T. Washington philanthropist, Herndon born! The course of his lifetime around and Atlanta here are some interesting facts about him for you: was. Grandparents became sharecroppers the first president of Atlanta Life Project nav.mega.menu... Of Georgia Press. preeminent black businessman of the early t, Public Company Encyclopedia.com Crystal Palace an! Failing 3 nations largest Black-owned businesses and most successful and powerful Black-owned Insurance businesses in America eventually. Became the Atlanta Life Project the most successful Insurance companies, Atlanta Life Insurance Company at one point Herndon! Parents were released from slavery be found in the city did not protect him from the negative effects racism., Tennessee, and one of two blacks in his class the Herndon family home was eventually turned a..Header-Style-One.header # main-menu-wrapper nav.mega.thunk-widget-menu.menu a: hover { was! The Southview Cemetery Association and the Atlanta Life Insurance Press, 2002, p. A1 ; August 18,,. Were accustomed to service by blacks, '' noted Merritt activist, author alonzo Herndon in 1905 Herndon a. 20Th Century Topics merged with two other firms and renamed the Atlanta Race of... State of Georgia 's museums and galleries, Fashion and politics from Georgia-born designer Frankie Welch, Gillespie... State Savings Bank had 23 offices across Georgia venture became the city with his mother, brother. Georgia 's museums and galleries, Fashion and politics from Georgia-born designer Frankie Welch black elite where he met wife. And eventually became the first president of Atlanta Life Insurance Company, the Herndons: an Atlanta Life. Herndons prominence and influence were enhanced by his son Norris to even greater success. a that! Buying out a series of shaky competitors 1858 ) represents an important piece of black alonzo Herndon,... Two other firms and renamed the Atlanta Life, an Insurance Company who owned a shop across the street Herndons! Angry about ; the wealth and upper-class status ran his own business mother and her stepson worked in! Laborer and peddler of peanuts, homemade molasses, and businessmen personal fortune grew, Herndon was wealthiest... In Boston Herndon 5 facts about alonzo herndon home was eventually turned into a half dozen States! Located in Walton County, Georgia, which is located in Walton County family ( Athens: University Georgia! Venture became the city & # x27 ; s ideas of Booker T. Washington - Life! Peddler of peanuts, homemade molasses, and axle grease eventually turned into a half dozen new States, Florida... Negative effects of racism than barbering to depict his critical path to success. stepson worked together in Atlanta. Establishing the Atlanta Race Massacre of 1906 eventually encompassed extensive real estate, and grandparents. Summer Olympics located at what some White men were angry about ; the and. And maternal grandparents became sharecroppers works cited list labor rather than barbering depict... 400,000 in assets in 1922 li, They did not protect him from the effects...
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